30 Nov Is your Tech Startup Ready to be Big?

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Understanding the technological business and how to sell a tech product might not be enough to make your tech startup grow into what you have envisioned. You might have already witnessed other companies not succeeding with the understanding-selling model because they are lacking one important aspect to complete the trifecta, how to build a tech startup company.

Once you have a nice grasp of the fundamentals that form a successful startup design, just must then find the right fit of co-founders that you know and trust or as George John, CEO of Rocket Fuel, says, “spend the energy ‘dating’ to get the right fit (…) it is imperative to react to the world quickly and to tell each other that something’s not working.

In this interview that George John offered to Hot Topics on their YouTube channel, he discussed the essential first steps for startups that wish to make it big. When asked about recruiting and how to attract and retain the right people for a startup, John spoke on how you need to think of it as selling a career to someone and pitch your unique selling proposition or what differentiates you from the rest. Letting your company’s culture plus the positive revenue and up selling benefits speak for themselves, you will keep bringing in top talent, people really excited to work for you.

In his final statement, he delivers a message to up and coming entrepreneurs, “even before you decide to build this business, you want to look at the assets you’re bringing and ask yourself: “Could this be big?”. He asks them to view the startup as an experiment and incorporate data that will tell them whether it is working and try to adjust. Focus and iterate every experience as a learning opportunity that will only bring back priceless knowledge.

A startup company set to get it out of the field needs to have strong stories, people and differentiation of the product behind it. As well as early customers amazed at the results they get to build a solid reputation as a brand. You can increase your odds by being thoughtful and understand what you have compared to the surrounding markets.

Maria Jose Chaves

Maria is an English teacher graduated from the Universidad Hispanoamericana in Costa Rica. She is now a full time technical writer for recruitment startups. An avid reader on all matters technology, marketing and a beauty blogger on the side.